ow about the inside of the shops? Have you ever wondered about who is responsible for the layout…well I’ll give you a clue – the name starts with V & M. Yup! You guessed it! Not only is a Visual Merchandiser responsible for the window displays, but also the product placements and the layout of the different departments within the store.
A big part of a Visual Merchandiser’s job is to know their clientele. They need to know what makes their customers tick, what attracts them to a store and what leads to them purchasing a garment. Knowing this, it’s easy to see why the window displays and the shop layout really needs to attract a customer’s attentions!
A display can be LOUD or bold or even colourful. It all depends on who the shop is catering for (their target market). Other aspects that also effect the work a Visual Merchandiser produces are: Current trends (both locally and internationally), what is selling the best in the shop and what garment is most likely to get more feet through the door. Being a Visual Merchandiser sounds a lot like being a fisherman doesn’t it? – If you know what you are fishing for and use the right bait then you have a good chance of catching your targets; hook, line and sinker!
Next time you walk past a window display take a second or two to really look and appreciate it, because in a lot of ways a window display is more than just an advertisement. It is a work of art.
Well my fellow Window Shoppers that is it for today. Let us know your thoughts on Visual Merchandiser.