Why are South African Zef rappers Yo-Landi Vi$$er and Ninja on a huge billboard in New York?

The answer (pun intended) is that Die Antwoord represent the face of the Spring 2012 fashion collection T by Alexander Wang. The range is described as “edgy…. sportswear including tees, shirts, jackets, sweatshirts and tanks.” Not only is the South African group included in the promotional print campaign, but ‘Fatty Boom Boom’ from their latest album [...]