Anmari Honiball graduated with a three-year diploma in Fashion Design from Elizabeth Galloway Academy of Fashion in 2010. Anmari’s 3rd year self-expression collection was awarded the “Best Range on Show” by Robyn Cooke and Haldane Martin. After completing her studies in Stellenbosch, Anmari moved to Johannesburg to further her fashion career. Anmari was assistant designer to Marianne Fassler before bravely venturing on her own in 2013 after winning the Lufthansa Best Collections. This past week Anmari showed at SAFW A/W 2014 for the second time with a collection titled ‘Ubuntique’. We caught up with Anmari and asked her he following:
1. What is the inspiration behind your SAFW range?
The collection is named Ubuntique and reflects my latest fascination with the use of strong primary colours as found in most African craft. I am attracted to the simplicity of working in such flat yet solidly embodied colours and specifically the effects achievable by juxtaposing such colours with deep luxurious black silk and pure linen. The collection is in itself a colour study, experimenting with the degree to which colour can be internalised if paired against forms and textures capable of absorbing light. In short, it is a contemporary refraction of traditional conceptions and uses of colour itself.
2. What has been the reaction to the collection so far?
This is only my second collection for SAWF and people working in the industry and the customers are starting to distinguish my signature.
3. Where can we get your range?
My ready-to-wear ranges are available at Egality in Parkhurst, Joburg. (I will be stocking boutiques in Cape Town soon). The A/W 2014 Ubuntique collection will only be available in March.
4. Why did you choose to study at EGAFD?
EGAFD’s website was the first to pop-up when I starting searching for fashion schools. Also, Stellenbosch is known for being a great place for students so I was immediately inspired to go there.
5. What was a highlight of your studies at EGAFD?
I clearly remember the day on which a representative for the Li Edelkoort Trend Union team came to give a presentation on how the process of trend forecasting works. And how they would look at all the factors around them to lead them into new directions of thinking. I found it very inspiring.
6. What do you miss about living Cape Town or Stellenbosch?
I miss Die Boord Spar and Monday nights in Mystic with my friends when Jaco Haasbroek used to DJ before drum-and-base took over Stellenbosch.
We are excited to see Anmari’s collection in stores and know Anmari Honiball is going to be a supernova on the SA Fashion scene.