Sitting in the audience at a fashion show, watching the perfectly made-up models strut past in outfits to die for, every hair in place, oozing glamour… you have no idea what goes on behind the scenes to create this illusion!
International Fashion Week shows often last about 10 minutes, but take months to plan, and hours to prepare for. At Elizabeth Galloway Academy of Fashion, our much anticipated annual Graduate fashion show runs for an estimated 45 minutes, and the amount of controlled chaos backstage is not lessened by the longer time span.
Fashion shows are among the most demanding events to produce, as there are so many aspects to co-ordinate. Stage construction, sound, lighting, grouping of models and timing of walks all take meticulous planning.