The Autumn/Winter2020 round of Fashion Weeks was business as usual. But then, abruptly, the world of fashion was thrown off its axis. The COVID-19 pandemic changed every sphere of life, including the fashion industry.
Most countries instituted some form of lockdown while social distancing became the norm. Fashion stores, being non-essential businesses, temporarily closed. Governments have encouraged citizens to stay inside and work from home, so there is not much need for new clothes anyway. The exception is “comfort wear”. Track suits, pyjamas, and also athleisure garments are selling fairly well online.
Many people have lost part or all of their incomes, and when you wonder where your next meal will come from, fashion shopping is not a pressing need. It will take a while, post-lockdown, for the industry to recover.
The forced downtime has given fashion practitioners the opportunity to think about their business model, and hit re-set, as it were. It will be exciting to see what changes this brings.